01000100 is a multicultural design studio based in the heart of Berlin. Our design philosophy combines the German rigor, the Italian aesthetic and the Cuban vibrance to deliver unique projects. Working in a multicultural environment we speak German, Italian, Spanish and English. With just two numbers our machines works, the whole world is set in a binary view where everything is good or bad, happy or sad, beautiful or ugly, male or female. We challenge this binary view of the world for a relativistic approach where the end-users are at the center of the design process.
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Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.“ Donald A. Norman
People who fit don’t seek, people who don’t fit seek.”
Architecture cannot satisfy your wildest fantasy, but it might exceed the limits set by them.” Bernard Tschumi
Good design nudges us in the right direction, support cultural change, and allows us to express our values.” Emily Anthes
01000110 Design Studio in Berlin
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